Episode 002 | Breaking The Rules to Make Brands Better | Ross Shafer

Written By Alex Holt

What happens when you let go of the rules and push creativity beyond its limits? That’s exactly what Ross Schafer has done with the Pacers Victory Jersey Project, where he designs a brand-new Pacers jersey after every win. But this project is just one part of his creative journey.

In this episode of Creative Belief, Ross—an art director, illustrator, and type designer—talks with us about breaking brand rules, trusting the creative process, and how design can thrive when it’s given room to evolve. We also dive into the impact of AI on creativity, the balance between structure and experimentation, and why he believes the best brands are the ones that aren’t afraid to grow and change.

If you’ve ever felt boxed in by creative constraints, this episode is for you.

Connect With Ross:

Instagram - https://www.instagram.com/wechoose.themoon/

X - https://x.com/hot_jupiterr

Ross' Work - https://dribbble.com/wechoose-themoon

 
Alex Holt

I’m an Indianapolis-based creative director and brand designer who helps brands leverage their biggest asset…themselves.

https://crtrstudio.com
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Episode 003 | Winning By Stealing Like An Artist In A Crowded Market | Zach Witzig
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Episode 001 | Creating Authentic Art That Endures | Christian Barreno