Episode 005 | Redefining The Creative Mandate | Gabe Lindman

Written By Alex Holt

Creativity isn’t just about making things look good—it’s about solving real problems, thinking strategically, and building brands that stand the test of time. In this episode, we sit down with Gabe Lindman, founder of Illume, a strategic branding consultancy helping startups and growth-stage companies craft compelling narratives and carve out their space in the market.

Gabe shares his journey from business school to brand strategy, the intersection of creativity and structure, and why the best creative work happens within boundaries. We also dive into the power of slow productivity, why true differentiation is more than just visuals, and how founders can reframe their brand stories to connect on a deeper level.

If you’re a creative, an entrepreneur, or someone shaping the future of a brand, this episode is for you.

Connect With Gabe

Gabe's LinkedIn: https://www.linkedin.com/in/gabriellindman/

Illume LinkedIn: https://www.linkedin.com/company/illumedesignco/posts/?feedView=all

Website: https://www.illumedesign.co

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Alex Holt

I’m an Indianapolis-based creative director and brand designer who helps brands leverage their biggest asset…themselves.

https://crtrstudio.com
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Episode 006 | Slowing Down, Believing In Yourself, and The Value of a Creative Culture at The Walt Disney Company | Ethan Karr
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Episode 004 | Photography, Entrepreneurship, and the Power of Community | Raegan Waite