With over two decades of experience and a relentless commitment to innovation, Impulse Product Development has been helping clients bring ideas to life since 1998. From simple product designs to complex, multi-part manufacturing initiatives, they specialize in guiding products from concept to production across industries and categories.

CRTR Studio partnered with Impulse to refresh their existing brand identity—elevating the original mark to better reflect the speed, adaptability, and advisory spirit that defines their team. The updated brand strikes a balance between legacy and evolution, communicating a clear, confident identity that matches the precision and momentum behind every product they develop.