INOV8R
CLOSING THE GAP BETWEEN STRATEGY AND SUCCESS.
Armed with years of experience and a passion to help other organizations close the gap between strategy and success, INOV8R was born. A strategy-driven business consulting service, INOV8R helps their partners make sense of the mission mess by clarifying their target, catapulting their teams, and crushing their goals. CRTR Studio partnered with INOV8R to develop a modern and minimal brand that showcased INOV8R’s mess to masterpiece approach.
PROJECT PARTNERSHIP
• Brand Belief
• Brand Story
• Brand Identity
• Brand Activation
BRAND BELIEF + STORY
BELIEF
At INOV8R, we help organizations close the gap between strategy and success.
We want to see our partners make sense of the missional mess by helping them clarify their target, catapult their teams and crush their goals.
VISION
Every organization wants to succeed. It starts with a passion to change the world, build the newest product, revolutionize an industry. Teams pour hours and hours, sometimes blood, sweat and tears into building the “thing.” They put the mission on the wall, say the cultural values until they’re blue in the face, and do everything you’re supposed to do as a successful organization. But something isn’t working.
Growth isn’t happening. The preferred future seems further and further away after each standup meeting. Leadership teams sit in boardrooms and ask the same question over and over. “Why aren't we hitting our goals?” Everyone in the room knows they’re off target, but they can’t put their finger on the actual problem. They see the gap, but they don’t know why it keeps growing or how to close it.
The world of missional mess is more common than most might think. At INOV8R, we eat the mess for breakfast. Helping organizations clarify their target, catapult their teams and crush their goals is what we do. Our process isn’t revolutionary. What makes us unique is our relentless pursuit of our partners' success.
We’re INOV8R. The trusted partner you know you need to help close the gap between strategy and success.
MANIFESTO
BRAND IDENTITY
BRAND ACTIVATION